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Facebook News Feed will suffer huge changes, so you will need to adjust your communication strategy on the largest social network in the world. Beyond the official announcement and the many articles you need to read if you're in the field, here's what to expect: Less public content will be...

Although there is a strong correlation between search result position and clickthrough rate (CTR), ranking is not the ultimate end goal. CTR and user behavior studies show that they are looking for the best search results, especially the top 3 positions. However, also on the next pages of...

By promoting on the Internet and especially on Facebook, many companies have managed to push new categories of clients, which they certainly couldn't have reached if they had chosen to continue promoting themselves through traditional media channels. Without support from paid ads, a new...