These settings are important for a high conversion rate, but remember that there are other digital marketing strategies that you can apply. These strategies even work 100% if they are tailored to your business plan. 1. Make sure your site will be very fast Many businesses do not put much emphasis on the speed of loading pages or page speed of their site. They use too large and much coded images in the back that slow down the site. Many studies have shown that one second of delay during loading results in a 7% conversion rate decrease. There are things that affect your site's speed and you do not even realize them, for example, the various installed modules or the hosting you have the server. The more heavy the site is, the more patiently the visitor will be put to the test. It will ultimately decide to leave the site. 2. Spies the competition How do you think you can overtake the competition if you have no idea how they do it? Every industry is specific and it is important to know the particularities of the industry in which you operate. It does not mean that everything that competition does is right, but it is an opportunity to test and convince yourself. Subscribe to their newsletter, watch them on social networks, see which campaigns they create, what discounts they apply, etc. 3. Focus on mobile users The mobile era was not going to disappear too soon. Over 60-70% of users access emails, articles, and sites on mobile phones. Moreover, studies have shown that most searches on Google are made on mobile phones. So it's important for your site to be optimized for these users so they have a nice experience, easy navigation and fitting on the screens. 4. Do not ignore visitors who abandon the products in their shopping cart You have certainly spent a lot of money bringing those visitors to your site. Studies have shown that in general 65% of shopping carts are abandoned. Sends reminders to users who quit the buyer basket or offers an extra-discount when completing the order. At the same time, offering them free transportation to potential customers can be a viable way to persuade him to make a sale. Cleverly built campaigns will be able to bring the customer back to the site and make him complete his purchases. CONCLUSION If you want to take advantage of all the opportunities available, you must implement these 4 strategies related to your business objectives: Loading the site very quickly will help you grow in search engine ratings and offer you a high conversion rate; Study the behavior of the competition so that you can develop your business to a higher level; Promote your products to people who are on mobile devices Do not let the visitors who abandon the shopping cart to leave definitively - you can get them back.