While in the B2B sector the customer is more loyal and orders larger packages of products or services once it is convinced, in the B2C sector, a higher investment in marketing and advertising is needed to secure big gains. Loyalty is facilitated by the fact that B2B clients typically seek long-term relationships by seriously assessing the risks of new collaborations that can impact their own reputation, while B2C customers are acting on their own preferences.
Between B2B and B2C businesses, there are also differences and common points. B2B entrepreneurs invest with more generosity time and dedication in their relation with the customer, while in B2C companies the emphasis is on customer acquisition tactics and the creation of a desire to buy.
But, ultimately, both aim the same thing - business success! And this cannot be achieved in the long run without a mutually beneficial relationship between the seller and the buyer. Carefully choose the way forward!