Customers from local area

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Do you have any suggestions about seeking out customers that need web sites from your local area? What I am finding is that many people around still don't have any idea what a web site can do for them. Even when you show them examples of what they can have or what you can do, they have a lot of trouble envisioning how it is going to work for them. I was thinking maybe I should start to offer to set up a sample page for them before I do anything for which I charge them.
 
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