High bounce rate is telling you that the visitors are not finding what they want on your website or page.
You will need to analyse what search terms are being used for people visiting your site / page and try and figure out what the problem is.
If the situation is such that the search terms used are a good match for the products, services or information offered, then it may be that your page design is not appealing to the user.
The important thing to remember is that with site monitoring you can analyse, modify and monitor your website performance.