Once you've launched your business online, a site penalized by Google is not exactly what you want from your business. But this can happen. In fact, it's already happening quite often. For example, at the launch of the Panda algorithm (known for penalizing sites built on poor content), over 12% of global sites have been penalized by Google. And Panda is just one of hundreds of Google's algorithms. So it would be highly advisable, as a webmaster or site owner, to know the factors that influence the penalties. You also need to know how you will be penalized and, above all, how to get rid of the penalty. That's exactly what we're going to tell you in the next few lines. Why is Google generally penalizing? It is well known that Google is looking for new and relevant content for the consumer every time. Thus, the most known penalties (at least in terms of volume) are those for content. Google chooses not to disregard your site if it has poor quality, unrelated SEO. It's also obvious that it will penalize sites with a significant percentage of duplicate content. Google doesn't want to see that you know how to copy the service presentation phrases from the competition site. Google wants to see that you work on your site to present the services to your customers in the most exhilarating way. We know how important links are in SEO. They bring authority to the site. And Google knows this. That is why, when the network of links is not natural, you will wake up with a site penalized by Google. For this, Penguin was invented. This is the algorithm that detects the "tricky" links on your site. For example, links that lead to dead pages, links leading to redirected addresses, where 301Redirect was not done correctly. But it can also penalize healthy links if it feels like they were forced. For example, if your site has 20 links per keyword from the same site, on the same page. What are Google's Penalties? Well, we can not even talk about some penalties in itself. But the ways that Google chooses to punish you for SEO mistakes made are quite effective (and very damaging and painful for your business). Google often chooses to decrease your traffic. It will make you practically invisible to some consumers. This is extremely important for your business. You do not want to have a site that no one visits, is it? Then you should respect the rules imposed by Google. Another penalty may be the lack of indexing. Google will no longer send web crawlers to your site, so your pages will no longer appear on the search engine when consumers search for the keywords that are representative of you. The consequence of this is more than visible. You will not be found by your customers anymore. Manual Penalties vs. Algorithmic penalties. The Panda and Penguin penalties are algorithmic penalties. But you can still surprise a site that is penalized by Google and otherwise. Google can generate a manual SEO report through an employee. It will determine if the network of links leading to your site is clean. And if it does not, it will give you a penalty, what will appear in Google Search Console. You will have to respect all the tips offered by Google (you find them in the justification of the penalty) so that you can ask for reconsideration later. Google will look back on your site and see if it deserves to remove the penalty or not. How do we realize when dealing with a site penalized by Google? There are several methods: Manual search We will enter Google and in the search box (not in the address bar) we will type the expression: "www.nameofthesite.com". If Google returns results to the site, it means everything is okay. If you do not find any results, Google has removed your site from the index list. But you may not have penalized your entire site. You may only be penalized on a particular page. All the results that result from such a search are the results from the index. If a page is not displayed, but we have optimized it, it means that it has been penalized. We will have to solve all the problems with that page so it can be indexed again. Traffic analysis in Google Analytics This analysis will not clearly specify whether a penalty may be the cause of the lack of traffic. But if a particular page or our site has an enormous fall in traffic, Google clearly penalized that site or the entire site. You can analyze the last 3 months and see the trends, and if traffic has been steadily maintained and now has an unimaginable fall, we are clearly talking about a problem. This can be a penalty for Google. Attention to pop-ups in Google Search Console As we discuss, a site penalized by Google will be announced through Google Search Console. If you are careful, you will see that you receive notifications of the penalty and how you can avoid it. Google has begun to send such notifications since 2012. Loss of position on relevant keywords and loss of domain or page authority If Google decides not to display you so high on a keyword that you have optimized, a penalty may be discussed. This is not a necessary one, but you should check it out. And if the domain and page authority drops sharply, it's as likely that your site has been penalized. In Google searches, your homepage no longer appears in position 1, but after other pages of your site If you search Google for your site (with the specific address - as mentioned above) and Google returns results, but the homepage is lower than other pages of the site, we may have to do with a site penalized by Google. This can be a concrete situation at least for sites with seniority and high authority. For those in the beginning, Google can only be careful to show a site that does not yet have authority.