Google is an extraordinary business model that invests billions of dollars in its products such as Gmail, Google Search, Google Maps, Google Earth, Google Apps, and more. The money that Google earns comes from user-paid apps, and for users to use it, they have to trust this brand. To show them that they are trustworthy, Google looks for everyone who uses their apps to be happy with their services. And over time they have done a tremendous job from this point of view. How does Google work? In the first step, Google scans the internet through a series of programs to find new pages and sites to index them. Also, anyone can send a file named sitemap to Google, hurrying this process. Indexing involves scanning the page by Google robots, which learns about what the site is and classifies it according to the content found. In the past, this procedure lasts up to 30 days, but today the method has improved and every time news and sites appear, Google indexes them fairly quickly. In the second step, Google sends users to the site to test the indexing it has done. For example, if he suspects that a newly created site is related to gadgets after scanned content, then from time to time for some time (between 3 and 6 months), Google will list it above in the search results for users to access it. After that, Google will see how those users interact with the site, because only the search engine can figure out whether the site is relevant or not to users and will classify it accordingly. If that site was useful to those who visited it, then Google will retain the search term and place it a little higher for that category of words used, namely "gadgets." Also, if the site is optimized, Google will also place it in other categories of words in the same interest group, such as "new gadgets", "cheap gadgets." That's why an optimized site will be positioned higher in several categories of words. If it will not be useful to the person, at least Google will know that it is not a suitable site to suggest for that category of words used and will classify it accordingly. How does Google rank a page/site? Google tries to balance all sites, both new and old, and rank them according to what the user is looking for. But it's not that simple, as Google uses about 200 different ranking factors to give those who are looking for the best results. Some of the known factors include: 1. Type of content (how relevant is the information on the site for search terms) 2. Content quality (Spell checking is used to separate professional sites from negligent beginners) 3. Novelty of content (long-content content sites are less likely to be returned to a Google search) 4. The region from which the user is 5. Site legitimacy (whether the page is considered spam or not) 6. Name and address of the site 7. Synonyms for the keyword 8. Campaigns in social media 9. How many links link to a web page 10. The value of these links Google ranks first in search engine rankings with 40,000 searches per second. With millions of people calling Google to shop and find solutions, we need to understand how Google searches work. Google Results Page is the page that appears after a user has a question on the Google search page. Below we will discuss the types of results that Google offers. There are 3 types of Google search results: 1. Organic search results Organic results are those sites that Google considers to be the most interesting and relevant to the user based on their searches. As I said above, Google uses a complex algorithm to determine which sites to list on the first page of the search. 2. Local search results This section of Google is very important because it uses the person's location to display the solutions and services that are closest to it on the search results page. For example, if a user searches for "pizza sector 3 restaurants", the local outcome section will show three restaurants serving pizza in the area where the person is searching, with a rating, restaurant address and operating hours. 3. Paid Search results paid When you enter a search on Google, you've probably noticed that the search results from the top and bottom of the page are marked as ads. This section is known as Google AdWords or PPC (pay-per-click) online advertising. Every business owner can have an ad to appear in this section by creating a Google account, writing the ad, and setting the price you will pay. Then, Google determines the ads they rank, depending on the quality and relevance of the ad, and how much the advertiser pays compared to other competitors on the same keywords. For example, if someone owns an Italian restaurant in the capital of England, some of the keywords they would bid would be "Italian restaurant in London". When someone searches for these terms, the announcement is more likely to be displayed. Google's success depends on the trust that its customers offer it. To preserve this trust, Google defends its credibility with ferocity. If it finds that a site that ranks well, does not provide relevant and user-friendly information, Google will display that site below in search results. The purpose of Google is to improve the quality of websites that are on the World Wide Web and to provide users with relevant and quality content to pay for the services they provide.