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How important is the structure of a site?


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The structure of a website is important for two reasons: namely, that users can quickly find the information they want for Google as well. There is no secret that the Google search engine uses a number of different algorithms that analyze a site from different points of view, one being the very structure of the site.

The way the site is structured determines whether or not the search engine "understands" the field of activity of the business, and provides clues about the place on the site where it finds relevant information about your mission and goals, but also about products or services. In other words, a well-defined structure helps the site get a better position in search engine results.

The visitor experience is also determined by the ease of reaching the desired information. Think of the target audience before building the site. This will help you organize your content so you can keep it interesting for a long time. The biggest mistake for online entrepreneurs is that they pay more attention to the home page and neglect others that may be more important as "about us", those meant to describe a product or service, or the contact page.

Before setting up the site structure, make sure that it is very clear what type of content you will post because the structure must reflect the content. Specialists suggest that pages that attract many visitors occupy a prominent place in the structure of the site. This can be deduced from site statistics. Group the content by topic. For example, the "portfolio" section will be the projects you have been working on over time, the "products/services" section will show each product or service, etc.

Once you've set up the site structure, focus on section names. It is essential to include in the section of the relevant keyword the section that is most searched by your visitors. Use this practice to determine the names of the pages, categories, and subcategories of the products, but also to build the titles of the articles on the blog.