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How to Make sure your site will never be penalized by Google


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There are some steps you need to follow rigorously, or your site will suffer. We start from the premise that you already have a site, but it's a new site that you have not started doing SEO yet, so you did not manage to ruin anything.

Do I have two sites? You have two sites!

Many site owners, whether companies or individuals, do not know that the http://www.site.com site and the http://site.com site are two different sites.

So many who build a site (and not on the WordPress platform) usually have both site variants present. Google will automatically see two sites and will normally be penalized for duplicate content. To get rid of this problem, you must permanently redirect (301) or the www site to the non-www site, or vice versa.

No copy!
Yes! Just like at school. No copy! When you build a site, make sure the content on it is unique, do not copy from other sites that you will immediately get a penalty from Google. Do not even think about changing the words that Google will catch. If the original phrase is "The Red Riding Hood cuts wood in the brass forest to make her grandmother a great fire to warm her up," and you come and say "The Red Riding Hood cuts wood in the bush forest to make an uncle's big fire to warm it up ", the fact that you changed two words is in vain, Google sees. In a phrase of 18 words, that 15 are identical ... it's not just a coincidence.

Hummingbird - Google Algorithm that needs to be considered.
In fact, the Hummingbird algorithm tells us that it does not matter the content of a website, but the content that is part of a particular context. So practically, Google got so smart that it extracts context responses.

That's why the content you write for your sites needs to be unique, relevant and at the same time answer questions, that this is actually Google: a search engine that provides visitors with the most relevant answers to their questions. So be careful when you write a page on your site. Write it not for you, not for Google, but write it for your readers, answer them to their questions.

Responsive Site
You do not have a responsive site. It's time to get to one. Starting April 2015, Google announced that it would consider ranking in the results pages and whether or not a site is mobile-friendly.

What backlinking you DO NOT do
1. It's sad, but in 2015 many companies that say they are online marketers, use as the primary means of backlinking a website, directories. Directories end your site, directories penalize your site. Do not listen to the "specialists" who say the directories are still going. Not! I'm not going. If you hear a "specialist" saying that, run away as you see, and if you have already given him some money, you are entitled to ask for his money back.

2. Do not link exchange. This type of off-page optimization was OK once, but it does not work out of 2011.

3. Do not try to get comments on other sites. Link links have begun to be penalized since the first Google Penguin update.

4. Do not use networks that sell blog posts without doing a research before. You have to be careful how you use them. Always make sure that the sites in that network have different IPs, and more so that they have IPs in different classes. This is how many sites are penalized after SEO specialists have bought blog posts on 50 sites that actually split only two IPs.

5. Do not post links on totally irrelevant sites. I mean, if you have a fitness site do not post a post blog with a link that links to your site, from a website that promotes classical music. You will be targeted by Google and penalized.

6. Do not use the same text anchor. For example: If the keyword you want to be promoted is "green jerseys", do not put every link that sends the text "green jerseys" to your site. You have to randomize your words and take the name of the brand and the name of the domain yourself.

More than 50% of all links that link to your site must either be branded or brand.com or http://www.brand.com. Why? Because that's natural. You will never see.

7. Do not get yourself after Page Rank (PR). We are unfortunately returning to the same specialists who are proud to explain how they put you on a PR6 site as if it were something extraordinary. Not! It's not extraordinary, it really makes sense. Page Rank is dead, dead on its own. No more updates to Page Rank, Google does not even consider it. Those who say that Page Rank still counts, unfortunately, do not know SEO, and do not know for example that a site like radu.net has Page Rank 9, as big as Facebook! Incredible not? It means that the owner of the site newyork.com com should be a millionaire and have 500 million monthly visits, is not it? Unfortunately, this site does not even have 200 visits a month ... why? because Google does not care about Page Rank ...

The quality of the sites that send to your site is ranked by domain authority (DA). The Domain Authority is calculated taking into account factors such as the age of a website, the quality of the links that link to it, the number of pages on that site and the relevance of the content.

8. Do NOT say NOT to social networks. Do not forget about social media. Promote each post you write, each category page .. etc .. on sites like Facebook, Twitter, plus.google.com .. etc. Through social media you demonstrate that your site is made for people do not for robots, so if you have social networking engagement, your site will also grow organically in search engines.