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How to properly implement emoji in SEO campaigns

CyRaw

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Like emoticons, emoji represent various facial expressions, animals, places, weather types, etc.

According to the report made by Psychology Today, people, and especially young people are currently expressing themselves with greater ease with emoji.

How emoji help you in your SEO strategy
A user can search for what he wants in search engines with emoji. For example, instead of "flight tickets" we can write directly "✈ tickets"

Although the use of emoji in the Google search engine is possible on mobile phones as early as 2012, the search engine has decided to re-emulate the use of emoji on the desktop after 2015 had decided to remove them.

But Google is not the only search engine in which emoji are present, they can also be used in other search engines.

Even though the number of people who know it's possible and even using emoji in searches is not too big, their inclusion in your SEO strategy can bring positive things.

Emoji directly in the URL
Although few are the ones who have found out yet, you can add emoji directly to the URL (example: site.com/online-shop), or if you want to register a new domain, you can have emoji directly on its name, ( example i.ws)

Although in some browsers and in google results domains are displayed as emoji, they actually contain ASCII codes. That is, the ''i.ws'' domain is actually ''xn--i-7iq.ws''.

To register an "emoji" domain, you can use the service created by godaddy, Emoji Domain Registration. The problem is that no extension can be used, but only .ws and .fm.

Can the use of emoji to lead to penalties?
Google tries as much as possible to keep search results as clean as possible to give users a more enjoyable experience.

It is known that excessive use of special signs or the use of other methods to attract the visitor's attention in a very aggressive way is not seen by Google's eyes. For example, if we choose to use a title like: "BUY F.L.O.W.E.R.S ONLINE "," BUY FLOWERS !!!!!!! ", BuY F*L*O*W*E*R*S, it is very likely that the site is considered spam and the position in the search engines will suffer.

Does that mean that the use of emoji will lead to penalties?
Basically not. If their use is done with care, the results will be positive.

A study on the impact of using emoji was created by Wordtracker. In the study, there were created 4 pages almost identic on two new domains with the .online extension, each with a 200-word unique text. Each page had a clone on the other site, the only difference is that there is an emoji on one of the pages. Targeting was made on 4 non-existent words.

The study found that in 3 out of 4 cases, the page that gained a higher rank was the one that used emoji.