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How to Use Twitter for your business


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The Twitter social network is used in the business environment to create and maintain relationships with customers and potential customers. But the reasons why the number of Twitter business has grown are numerous, from helping to develop and promote a brand, you can follow what other users say about your products or services, to the fact that you can develop direct relationships with journalists and bloggers.

The first step in building a Twitter account is personalizing your profile. Take advantage of each field to provide as much information about the company, the field of activity, recent projects. This is how you can persuade users to follow your profile. Do not forget to insert links to your site, blog, LinkedIn profile, Facebook and other social networks that you are, not just present but active. Add the company logo as the profile picture and choose a background in the company-specific colors.

The next step is to look for experts in your field of activity and interact with them. You can create a private list with which you can constantly interact with people like journalists, potential clients, bloggers, potential business partners. Always post interesting things about the industry in which you are active without promoting your products or services directly. Thus, you will be able to build long-term relationships with members of this group that can easily transform into collaborations.

Try to always balance the number of people you are following and the number of people watching you. If the number of people you follow is much higher than the number of people watching you, there are chances that other users will not take you seriously. Here are some ways you can get Twitter users to follow your profile:

  1. Create a page with all employees of companies that are active on Twitter.
  2. Post interesting information that raises the curiosity of users.
  3. Comment on the posts of those you follow, but who do not follow your profile.
Proper use of the Twitter social networking can bring your company a number of benefits:
  • Help develop a brand;
  • Increased visibility within search engines
  • Attract visitors to the site and other social networks;
  • You can monitor the reputation of your brand;
  • You can interact with other specialists in your field of activity,
  • You are always up to date with the latest news in the field;
  • You can promote your blog.