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Increase your Traffic with this Checklist

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Because more and more users are asking how to increase traffic, I decided to post a thread about this. Before making a website keep an eye on on this checklist. Also, if you already have one, there is no problem, you can optimize your work following some steps from here.

1. Choose your niche
Is there traffic potential?
-
Use a keyword tool to check monthly search volume
-Search multiple niche keyword
-Low search volume often indicates low traffic potential

Is it profitable?
-Are people buying products and services?
-Can your product or service fit in the demographic?

Is there a lot of competition?
Search keywords in your niche to see:

• Who is ranking
• What is ranking:
-Pay attention to URL structure
-Short descriptive URLs help:
-Users see what to expect from the page
-Search engines better understand what a page is about

Evaluate the competition:
-Use backlink checking tool to get a closer look at the links to the competition
-Good tools to use include: Open Site Explorer, Ahrefs, Majestic SEO.

Do you have an angle?
Creating a unique angle allows you to carve your place in the niche
How can you fill the competition’s void?
What is your competition doing well, that you could do better?
Is your competition lacking features you can add?

Does it have potential?
-Use Google Trends to gauge the interest in a niche.
-If it’s going up steadily, there is potential.
-If it is going down, the window for potential is closing.

2. Select your domain
A) Is it brandable?

Your domain is an important tool for generating marketing buzz.
Build domains around popular words with mass appeal
-Domain Bot: Enter a word or phrase and it will find available domains.
-Domain Hacks: Get creative suggestions to help you find a domain name.
Brandable domains help with word-to-mouth marketing.
Branded domains are the third most trusted advertising source.

B) Is it short and memorable?
Short and memorable makes it easier to pass along to others.

C) Is it a .com?
Most popular top-level-domain (TLD) of domains
48% of domains registered in 2012 were.com

D) Are you marketing in a specific country?
Consider a country specific TLD, such as co.uk

3. Keyword research
A) Are you optimizing for traffic?
Pay attention to monthly search volume

Monthly search volume indicates how many people are searching for a topic. The more searches, the more popular it is.

Pay attention to relative competition
The more competition, the more people are going after the keyword. It may be harder to rank for the phrase if there is insignificant amount of competition.

B) Do you have a clear idea of search intent?
Understanding the context of the search will help you choose valuable keywords. Organize your potential keywords by stage of the sales funnel (you will avoid alienating the audience that isn’t quite ready to convert)

C) Are you optimizing for conversion?
Does more traffic translate more revenue? Focus on conversion related keywords.

4. Content
Are you creating assets?
Content assets provide value to your customers and make you money.
Are you creating value? Is your content helping your audience solve a problem or fill a need? If visitors don’t find the content useful, the won’t do anything with it.
Is your content timely? Breaking news or at least guiding your audience trough new market developments helps increase your popularity. Use Google Trends to find hot topics to develop your content around.
Do your headline grab attention? Great content can be hidden by a boring headline. Make a claim. Stir emotion.
Are you telling stories? People will talk about a product or service if it’s part of a larger narrative. Stories help people make sense of things when we don’t have facts.
Are you evoking emtion? Eomtion is a key aspect of virality. When your content make readers ‘’feel’’ something, they are more likely to share it.

5. Analytics
Are you using analytics software?
Analytics tells you:
-Who your audience is.
-What they are doing on your site
-What they like and what they don’t

Are you using multiple tools? Tools vary in the information they provide.

Google Anlaytics:
-Benchmark against other analytics programs
-Track advertising and marketing costs and campaigns
-Trakc mobile audience
Cost: Free for all users, enterprise options are available at $150,000/year

Webtrends:
-Unlimited custom metrics
-Customizable social media mobile metrics
-Heat maps
Cost: Custom quote

Are you using the data to make improvements?
-Notice people aren’t drawn to a certain piece of content?
Analyze it and how you can improve it.
-Notice people aren’t spending as much time as you’d like? Link to other material and encourage them to comment and interact with other readers.
-Notice traffic coming from social channels? Make sure you are interacting on social media.
-Notice mobile visitors? Make sure you have an optimized mobile site.

6. Conversions
Are your main ‘’money’’ pages built to convert? People spend 80% of their time above the fold.

There are two ways to monetize your website:
Huge traffic – The easiest way with huge traffic is to use affiliate programs
Small traffic – Respect your user and build an email list then try to sell something.
Both ways can be used together. It depends on your choise. You need to work hard for obtaining money from your site but the results are the best you can meet.
 
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