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SEO Learn how Google works

Archangel Michael

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Today our algorithms rely on more than 200 unique signals, some of which you’d expect, like how often the search terms occur on the webpage, if they appear in the title or whether synonyms of the search terms occur on the page. Google has invented many innovations in search to improve the answers you find. The first and most well known is DA and PA, named for Larry Page (Google’s co-founder and SEO). DA and PA works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. The underlying assumption is that more important websites are likely to receive more links from other websites.


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I come with a supplement to what you said if I can.
Page authority is a very important SEO factor for the performance of a web page in Google search results. Unlike Page Rank (another patented Google SEO factor and much more popular), which is a unit of measure from 1 to 10, the authority of the page (or page authority) is measured on a logarithmic scale from 1 to 100.
That means it's easier to get from 20 to 30 than from 80 to 90.
The authority of a page is an indicator for Google that that page provides quality content and is an online "authority" in the field. For example, Wikipedia's pages enjoy great authority, as well as those on newspaper websites, education sites, and so on.

How can you increase the authority of the page?

Algorithms after which Google calculates the authority of a page are complex, always change, and are not formally presented to the general public.
However, it can be deduced that the content value, the age of the site and the quality links (on pages with high authority) are the main elements that should be emphasized by a webmaster concerned with the growth of this SEO factor.
The more your site is perceived by Google as one that offers value to visitors, it provides useful content, and it will give you greater authority.
Comments and impressions, likes on FaceBook and + 1s in Google+, and other social networking activity visitors also tend to become more and more important for Google to indicate the value of a page's content.