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Local SEO


Oracol (XOR)
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Local SEO (search engine optimization) is a process, a collection of predefined activities that when executed, produce a predictable outcome. The predictable outcome we’re aiming for is to rank well in local search results. Local SEO process tells you what you need to do and offers tips and suggestions on how to do it.

The process is specifically geared for small businesses. It assumes you have a limited budget and want to get things done quickly.

The process seven major steps:

  • Step 1 – Set a Baseline and Goals
  • Step 2 – Claim Your Local Listings
  • Step 3 – Localize Website Content
  • Step 4 – Build Citations
  • Step 5 – Obtain Reviews
  • Step 6 – Checkpoint Health & Progress
  • Step 7 – Remove Duplicates

Before you start, know that successful execution of this process will not guarantee you a top ranking in local search results. No one can guarantee top rankings because there are so many moving parts and much of it outside our control. That said, the process employs industry and Google sanctioned best practices. You have a far better chance of being successful using it than you would if you were to “wing it” on your own.