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Myth: Having a secure website (encrypted HTTPS) is not important for SEO


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"SSL is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data transmitted between the web server and the browser remains private. "- SSL.com

Have you ever noticed that some URLs start with "http: //", while others start with "https: //" Perhaps you've been seen an "s" when you browse websites that require sensitive information, such as when you pay your bills online.

In short, that "s" means that the connection to that site is encrypted, so hackers cannot intercept any of your data. The technology that allows that small "s" is called SSL, which means Secure Sockets Layer.

In August 2014, Google announced that it has started using HTTPS as a benchmark in site ranking algorithms. This means that if your site continues to use standard HTTP, your competitors using HTTPS can get ahead of you on Google.

Last year, HTTPS was an "easy" signal, which accounted for less than 1% of global queries, according to Google. In September 2016, Google announced Chrome will display HTTP pages as potentially unsafe as of January 2017. This is part of a long-term plan to mark HTTP sites as unsafe. So if you didn't think about encrypting your site, now is the time to switch to HTTPS.


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Until now, I didn't use SSL certificates except for sites that require payments such as e-commerce or online services. Otherwise, for blogs, I think it would be a good idea if Google appreciates it even if it does not say exactly.