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On-Page SEO Optimization


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In the SEO optimization on-page, everything focuses on the site itself. Normally, this step should start right from the actual design of the site if we talk about new sites or sites that want to completely change the structure. This is the ideal case because based on a complete analysis of the market on which the site will operate, it will be optimized on the page from the beginning.

In the case of existing sites, the on-page optimization process is just as important, but the changes will have to be thought and tailored to its structure/platform.

Before starting the SEO on-page process we need to understand the most important thing:

Site optimization from an op page's point of view should revolve around the user and include the user experience side.

The relationship between User Experience and SEO is like from a part to a very big one.

Each action, each structure element, each written word, each picture must be implemented only if it adds value to the user only if it helps him/her in the navigation process.

With the thought of future users of the site, let's take a look at what are the most important factors and how they should be implemented:

Crawling and indexing
At this stage, we make sure that the site is indexed correctly and that all the pages we want to be seen by the search engines are really indexable. At this stage, we also ensure that schema.org tags have been implemented correctly and we check the existence of robots.txt and sitemap files.

Site structure
Most of the product/service categories are designed without a conscious analysis of how users are searching for those products and services.

Let's take a concrete example of jewelry. A jewelry site that sells gold jewelry is sure to feature golden jewelry, white gold jewelry, engagement rings, diamond rings, pink gold rings, diamond earrings, gold earrings, gold bracelets, and so on. There are many products that need to be grouped correctly so as to help the end-user in the navigation process and thus facilitate their buying process.

Clearly, setting indexable categories will be based on an in-depth analysis of how consumers are looking for such products and in line with their overall marketing/sales strategy.

The presence and density of keywords

There is a whole debate in the SEO community about this topic and the opinions are extremely varied and divided. The latest study on keyword infiltration in the SEO optimization process on a page, conducted by Ahrefs in June 2016 indicates that these words still play a role in the SEO optimization process on a page. It should be mentioned here that the influence of each word in some parts of the site has been studied in isolation.

As mentioned earlier, we need to empathize with the user and then think about how we approach the subject of the keywords.

In this case, RELEVANCE is the keyword to guide us through. The page we design should be relevant to the consumer.

The places where we can place the keywords on a page are: in the "title tag", "other tag", "in the beginning of the title", "headline", "subhead", "content", "meta description" "," Url "!

Let's take a look at a travel page - Barcelona! A site page is very similar to a page/chapter in a book or in this case a written guide about Barcelona accommodation.

If we were a potential customer, we would like to find on this page as much information as possible about our subject - Barcelona accommodation. This is not to write as many times as the targeted phrase in our page, but it means we have to create a page as relevant as possible. How do we do this? We put the user on the skin and make sure that the information we put on our page will help him make the ideal decision for him.

In particular, we need to provide information about the accommodation units in Barcelona - accommodation units by number of stars, types of accommodation (villas, boutique hotels, chain hotels, etc.), accommodation by location (central, near the central railway station, near the airport, near the most important tourist attractions), present the top 10 best-rated hotels, etc.

In this way, the SEO optimization strategy will be user-oriented and will surely contain the keywords required for Google's indexing. We create a healthy page that grows in a sustainable position. We do not have to make the placement of keywords an end in itself.

These are the three most important SEO factors on the page that contribute to the best positioning of the site in SERP and then we should guide ourselves when starting an SEO promotion campaign.

Of course, the site optimization process will include full analysis and other factors that influence the process: site loading, internal linking, broken links, 404 errors, html errors, W3 validation, etc.