Selecting a Domain Name With the large number of websites and online businesses cropping up on the internet it is getting harder and harder to find a domain name that is easy to remember and have a good appeal to your audience. Fortunately, if you are armed with the right knowledge about how to choose domain names, you will still be able to find a name that would suit your purposes and be easily recognizeable and marketable. Just follow these tips: • Aside from the generic names (which are sought after), think of domain names that are short and easy to pronounce or remember. These types of names have a high mnemonic value. A domain name with a high mnemonic value can easily be recalled and thus has a large possibility of enjoying heavy traffic. • Be aware of the scope of your business and think of domain name extensions using this information. If you plan to have a business with an international scope then a .com extension is the best domain name to get. If you plan to operate your business nationally and have no plans of going international then a country extension is a good idea (and cheaper too). For example, a .co.uk extension is best for a UK-based business. On the other hand, for business with regional goals, an extension like .eu would be a good move. • Before extensively thinking of domain names try to do a trademark search so that you can have an idea of which names are already taken. It would just be a waste of time if you keep thinking of domain names and continually find out that it is already trademarked. • There are two schools of thought regarding domain names with a hyphen. One group suggests getting a domain name with hyphens like BBB-services.com. This group says that a hyphenated domain name has aesthetic appeal because it is easier to read the domain name especially if it is a long one. They also said that hyphenated domain names rank higher in search engines. On the other hand, another group supports domain names with no hyphens. The first reason cited is customer recall. A customer may remember the domain name but they may not remember the hyphen. It is up to you as a webmaster or business owner which advice you will follow. • Try to think of names that have a repetitious sound. These names have a pleasing quality when it is heard and it also adds a certain cadence that makes it easier to remember. Finally, when you have already chosen a domain name try to use a domain registration and hosting service that is reputable. Some of these services may cost much so try to haggle so you won’t have to overpay for these services. But don’t lured into using smaller services that offer dirt-cheap prices because their long-term reliability is suspect. They may not be in business anymore when it comes time for you to renew the domain name registration.