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SEO SEO Minimum Plan for Highly Busy Workers


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Taking into account the lack of time you suffer and the need to bring your site to the public, today I thought to show you how you can organize yourself so that you have a minimal SEO plan - and , you will see, even if there are few tactics, the results will not be desirable.

1. At the beginning of the month: 1-2 hours
In principle, at the beginning of the year, you were able to formulate a marketing plan for all 12 months. But due to the fact that your company and the Internet are in constant change, the year-long plan can not predict fluctuations from one month to the next.
So strictly for SEO, at the beginning of the month I recommend you to reserve an hour, two of your busy time to do at least two things:

SEO technical
You are definitely familiar with phrases such as search engines that crawl your site.
When Google crawls your site, it's important not to overwhelm serious issues such as broken links, 404 or 500 errors, duplicate content, etc. How do you check whether or not you have these issues?
Just go to your Google Search Console account (it's completely free and an account here gives you a glimpse behind the curtain) and do a basic crawl analysis. If you're curious about what you can find besides the elements of Google Search Console, you can also use premium tools such as Screaming Frog, Moz Pro, etc.

Now if you discover:
  • Duplicate content - you'll probably have to redirect 301 or rel = canonical
  • Broken links - you'll need to replace them with links to optimized, functional pages
  • Titles too long - Refresh them with titles under 70 characters
  • Titles that are missing or include grammatical mistakes - create meta headlines for each page and make sure they are correct
  • Pages with little or no content - a larger volume of content tends to score better
Of course, there are other technical issues related to SEO that you might be confronted with but if you solve them (the most important ones) every week, it's ok.

Organize your keywords
All the content on your site is rotated around keywords and that means you cannott afford to always invest in just the same keywords.
In the second hour of the beginning of the month reserved for SEO, it's time to create a spreadsheet (in Excel, Google Drive, etc.) with 3 columns, as follows:
  • First column: Keywords - Centralize up to 100 keywords that you think you managed to rank very well, which people often use and are profitable (find them with Keyword Planner, Ubersuggest, etc.)
  • Second column: The Google Rank/Results for each word - including if it's a video result from Facebook or Maps (you can use MintMetrics, Ahrefs, MOZ, etc.)
  • Third column: The targeted URL - the page address you are tilting with each keyword individually, or you write down to create a URL for words that do not already have one.
If you reserve this time for 50, let's not say 100 words a month, this task will become a natural one for you. It is also very important to analyze weekly the ranking of your keywords, or even daily if it allows you time.

2. At the beginning of the week (or every Sunday) - 10-15 minutes
Though the list below contains 3 things, you don't necessarily have to do it all in a week. Choose one or two actions and focus your efforts on these.

• Create content based on a keyword you have not used before
Use the table above, choose a keyword you haven't used before, and create relevant and optimized content around it. It can be a blog article, a new description around the word, a video or a note - on the site or outside.

• Update evergreen content
If you have been in the industry for a while, and on the company blog you posted a lot of relevant articles but which, in a certain percentage, are no longer relevant today - update them.
For example, you may have a "how-to" article that ranks well in Google and attracts many users to the page, but you also notice that they are making a bizarre bounce. Maybe this article is outdated, although it has remained of interest. Add new, relevant information, update it, and promote it through multiple marketing channels.
Make a list of all your content and see which one would need a small boost to do your job well with your site.

• Make link building
Make a list of potential partners, bloggers, publishers, affiliates, etc. and talk to them. Create valuable content to publish on their sites, mention and send you a guestpost or reward them for the backlinks they offer. It also analyzes the sites backlinks your competitors (you can find them immediately with CognitiveSEO).
At best, when you already influence your industry, when you become acquainted, you will get full backlinks for free. Obviously, it's a lot of work to get to that moment.
Also, be careful with who you are getting. Avoid irrelevant sites with poor reputation and do not create a too aggressive link building strategy - you certainly don't want to be penalized.

3. Every time you post - 5 minutes
Do you still remember the table with the keywords I was talking about above? Well, you'll see how useful it is in this chapter.
Before publishing any new content on your site, I recommend that you review it from the SEO perspective after the following checklist:
  • Your content must contain a targeted keyword.
  • Your content must have two or more additional target keywords.
  • The main keyword appears in the title tag but also in the meta description.
  • Meta opening is relevant, but it does not exceed the maximum number of recommended characters.
  • Your content is relevant and valuable to the user, it gives you the answer to a question or problem.
  • If you use images, you have completed Alt-tag with a relevant description.
  • Your content includes internal links to other relevant content on the subject.
As you noticed, these are extremely short time intervals, but which, consumed at the right time and repeatedly, will lead you to the top of Google results.
If you have an online business, no matter what its specific, without SEO you cannot resist. Even if you have just launched your store yet, it's just an idea, SEO must be part of your plan, especially as it is a time-based strategy with ongoing efforts.
Obviously, a SEO consultant/SEO specialist will do much more for your site than what we have discussed today. After all, SEO combines both the creative and the technical side, both users and search engines, both inside and outside the site.