Video content has a very high capacity to transmit many information in a very short time. In general, Internet users are looking for quick solutions to their problems, and in most cases they prefer to watch a 3-minute video rather than read a 5-page article. Ok, but how about SEO? You do not have to worry about this because besides the fact that a video is an extremely efficient tool in the business environment that keeps users interested longer, it helps you get a good position in the search engine results. In addition, over 46% of people who see a video on a company's website take action after watching it. Whether they continue their search on the site, subscribe to the newsletter, view your social media profile, or record an order, this is clear evidence that a video has the power to force users to act just as you want. Many brands are already convinced of the benefits of video content and now it's time to do it too! Improve your inbound marketing strategy A marketing campaign generally has three goals to accomplish: Help the site to rank first in search engine results; Have content that can be easily distributed on social networks; Determine users to buy a particular product or service. Including video content on the site, whether it's a presentation site, an online store or any other site, will help you meet all these goals. YouTube is the second largest search engine after Google owns this video-sharing site. Based on the keywords used in the title and description of a video, users can get faster on the information they are looking for, even if they are registering on Google rather than on YouTube. How is it possible? Simply, Google also displays video content in search results. In addition, people who view a video on the site tend to sit on that site for up to 2 minutes longer than those who read a text. And the time visitors spend on a site is an important factor for Google in positioning sites in search engines. A video has far more chances to be distributed on social networks than a text post. Every minute, over 700 YouTube videos are shared on Twitter. With a very well-designed clip, from design elements to text and effects, you'll attract users to your site. The fact that people prefers video content to the detriment of texts, I have already said. But what seems to me more interesting is that 85% of the visitors saw an explanatory video of a product, they will be tempted to buy it. You are addressing to a wider audience We have to admit that when we browse the internet on our mobile phone, we prefer to watch a video instead of reading a text. This tendency is very simple. First of all, if you've ever read (or tried to read) a long text on the phone, no matter how interesting you first thought, you have lost your patience. Although a site is responsive, long texts seem even more complex on the small screen of the mobile phone. Secondly, when we read a text, there must be peace around us in order to focus our attention only on what we read. In the case of video clips, the situation is changing. In the bus station, while these at the bread or subway queue we often see people watch video clips. While viewing videos on your mobile phone has increased 532% over the past two years, it's another reason to use this type of content on the site. Experts predict that by 2016, viewing videos on the mobile phone will be half of the total number of online views. You are differentiating yourself from the competition Video content is very important to a company, and last-year statistics only confirm that it will continue to become more important. If at the moment 65% of the executives watching a video related to their domain, then visit the company's website, we would not be surprised if in 1, 2 years this number would grow to 80%. However, only half of online businesses include video clips in marketing strategy, which means you can still benefit from this opportunity to differentiate yourself from your competition. It does not matter if you use it to present your brand or products to potential customers, to answer customer questions or to present your team. What matters is to give them a positive impression on clients and potential customers and to drive their curiosity.