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Things that any beginner must know about Google Analytics


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In a physical store, we can easily see consumer behavior and study its reactions. In the online environment, however, we can not analyze the customer in the same way. That's why analysis tools are essential. Today we will talk about Google Analytics, a free, complex tool that offers a wealth of relevant data related to the behavior of visitors coming to a site.

We know that this platform can be a little intimidating, especially if you don't know it very well. That's exactly why we thought to help you with this article. Here are 7 things you need to know as a beginner in Google Analytics:

1. Exclude internal traffic
Google Analytics gathers data about all visitors to your site, including you and your team. Most likely, check your online store online or modify and add pages. As a result, much of the traffic is generated by you.

The good part is that you can exclude the IP from which you are working by setting a filter in Google Analytics. Thus, the information you will get will be from visitors and potential customers.

2. Data helps you take better decisions
When you know the main and secondary sources of traffic for your online store, you can make better decisions about marketing and marketing strategy.

Also, a pretty important section of Google Analytics shows you the behavior of your visitors. This data can help you create the most enjoyable experience for you and optimize your conversion rate.

3. The questions you ask are important
It's extremely easy to lose yourself in reports and charts, so we recommend you make a list of the most important questions for your business. Depending on this, Google Analytics can help you find the best answers among the multitude of generated data.

Here are some examples of questions you can use at first:

  • Which campaigns were most successful: social or email campaigns?
  • How many people add products to the cart without completing the order?
  • What is the return on investment for the last paid advertising campaign?
4. Types of reports generated by Google Analytics
  • Real-time. The reports in this section show you in real time what is happening on your site, how many visitors you have and how they interact with your pages.
  • Audience. Here you can see a more detailed profile of visitors, including information such as location, interests, device they use, or how they relate to the content on the site.
  • Acquisition. In this section, you can find out where you get traffic to your site, but also what keywords visitors used to get here from search engines.
  • Behavior. These reports show you the most visited pages of your other site, how fast it loads, how visitors are looking for information on the site, and what actions they have taken.
  • Conversions. This is perhaps the most important section for online stores because it shows you conversion data. You can also set up certain sales targets.
5. New visitors count much at beginning
In Analytics, the graphs show you not only the total number of visitors but also the new ones. At least in the first few months of launching your online store, it is preferable that their percentage is much higher than those who return to the site, so we advise you to focus on this category.

6. Data checking must be a routine
All data generated by Google Analytics must eventually be turned into concrete actions that will help you grow your online store.

At first, try to check this data every day to make the necessary changes in the shortest possible time. If you use an open-source eCommerce platform, changes will be easier to do, so after a while, you can check your data less often. If you use a custom solution, the changes may take a long time, so we suggest you always be up to date.

7. The numbers don't tell the whole story
Depending on the niche you activate, but also on the profile of your online store, the figures and data measured by Google Analytics will never be the same as any other online store. For this reason, it does not make sense to compare your results with companies operating in different niches. However, it is a good idea to check your main competitors to see what strategies they adopt.

It is important to always report only to your audience profile. You need to know as much about them and their behavior as they can to meet their consumption needs and habits.

With Google Analytics, you'll learn new things about visitors to your online store every day. In fact, just by studying the figures, you can have a competitive edge on the market. The data you get is useful only if you know how to interpret it.