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Types of Google Penalties and Recovery Methods


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First of all, you need to know that the penalties are of two kinds:
1. Manual Penalties
2. Algorithmic Penalties

Manual Penalties

Manual penalties are granted to a page, multiple pages, or the entire site after a Google employee has manually verified your site. It is quite possible that after a SPAM report, the employee decides that the site does not comply with Google's policies or that the links obtained are trying to manipulate the Google search engine. There are many reasons why a site can be penalized, they can only keep the site (hidden links, blog with very many spam comments, text of the same color with the background, duplicate content, etc.) or they may have links to the links you've got.
Google is very transparent about manual penalties, so the owner of the penalized site can check the justification of the penalty in the Google Search Console panel.

Google has begun to send notifications to the Google Search Console user panel for discovered artificial links starting in 2012. We are discussing links bought/sold, link exchanges, automated linking.

I recommend that you treat this penalty differently from Google Penguin Penalty, because this is a manual action, and in this case, you need to make a reconsideration request specifying the actions taken to fix this problem. You can create a list of contacting webmasters to delete links to the problem, the date you made it, the result, or any other actions you can take into account. If you make more than 2-3 requests for reconsideration without really addressing the issues, then it may take a few weeks for you not to consider a new application.

Algorithm Penalty
Algorithmic penalties are actually some "updates" of the positioning algorithm that attempt to counteract abusive techniques used by many webmasters in order to keep the most relevant or qualitative sites in search engine results. Such updates have been released since 2000, if you want to see a complete list of the history of Google updates, you can do it on Moz.com

Algorithmic penalties can be divided into two different types:

  • Panda
  • Penguin
1. Google Panda (Algorithmic Penalty): is an algorithmic update that primarily penalizes sites with very poor content, content copied from different sources, duplicate content sites, or those with excessive creatives. By duplicate content is meant identical content in different pages in the same site, or identical content among several clone sites. At this point, the Panda update has been integrated into the positioning algorithm (Matt Cutts statement here).

2. Google Penguin (Algorithmic Penalty): This is the most severe update of Google's search engine, due to the devastating consequences it has brought to the positions of a large number of sites. The first Penguin update was released on April 24, 2012, a day when many sites in the top positions were no longer found, most of the sites penalized online remained at the same stage. This major update is influenced by the quality of links to a web page and in particular by the excessive commercial anchors used in these links. The solution comes by deleting links to the problem, or if it is not possible to recommend using the Disavow Tool, it produces its effect on the next update if it is used properly.

The tip I recommend to consider is to avoid signing up for poor sites, link schemes, buying links in general, but also creating comments on other sites, or other techniques that aim to manipulate Search engine results.