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Understanding the Different Methods of Online Promotion

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Did you realize there are only two types of online promotion?... This statement may seem odd and even untrue in your mind, but I am speaking in more general terms than you might be thinking.

Let me explain.

The two types of promotion are Active and Passive promotions.


ACTIVE PROMOTIONS


Active promotions are the type that require you to go out on a daily basis or a weekly basis and put out your advertisements. With active promotions, you will either place your advertising or you will not sell your products or services. Your choice is simple --- work or starve.

Examples of active promotions include Pay Per Click Search Engines (PPCSE�s), Direct Email, Ezine Advertising, Solo Ezine Ads, Newsletter Publishing, Ezine Ad Swaps, Classified Ads, Auctions, Site Sponsorship and Banner Ads.

Some people are able to utilize these methods very productively, while others are destined to drop their money into the bottomless pit of failed Internet promotions.

PASSIVE PROMOTIONS


Passive promotions are those promotions that can continue to provide results for you long after you have invested the work to make them available to the Internet community.

Examples of passive promotions include: Link Exchanges, Articles, Ebooks, Content Exchanges and Writing Testimonials for others.

Let look at articles as a solid example of my point.

You are reading an article that I have written to promote my own business. This article is timeless and therefore could have been written five years ago and still have been as valuable as it is today.

Due to the fact that the article is timeless, it can and will be placed in newsletters/ezines and their accompanying online archives, on websites and in ebooks for many more years to come.

As a result, this article will continue to serve me well beyond the time in which I wrote it and submitted it to publishers and webmasters for public consumption and publication.

This is the best example I can give you of an excellent passive promotional method.

AVOID THE MONEY PITS

Many try and even fewer succeed to conquer the Internet and to produce their dreams of online wealth.

My hope is that you will be one of the people who conquer the challenges before you and to make a nice living while working online. It will take drive, determination, study plus trial and error, but you can make it work for you.

Please continue to educate yourself so that you can avoid the money pits - instead, strive to find the money barrels. It can be done. I am living proof.
n be done. I am living proof.
 
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