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SEO User experience, the key to a successful site


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What role does a presentation site have? Why would you need a presentation site if you are an entrepreneur with a brilliant business idea? Simple to be online to be where prospective customers are looking for you, where prospective investors are studying where your products or services meet directly with demand and critical eye. I've gone a long way since the user was "staggering" if he saw a few animations, a few presentation texts thrown there, and contact details. Now, in order for a site to succeed, it must be efficient and in order to be effective it must have exactly the functions that the user needs to stay on the site, to study their offer and to take, sooner or later Lately a buying decision. We are talking here about commercial sites, regardless of their field of activity.

Every business, has its own way of expressing itself, a way that it keeps the brand it presents, its values, its principles by trying to relate to the target audience. Through shapes, colors, images, a skilful structure designed to guide the client step by step to increasingly powerful arguments that support his decision-making action (contact or even purchase) through complete information through texts attractive features, but also through special features that provide a plus in terms of functionality, modern websites struggle to retrieve the visitor and give him a useful browsing experience.

One of the definitions of user experience over a simple search on Google sounds like this: "The global experience that an individual user of a site has, generally determined by how easy and enjoyable the site is to use respectively." The definition is quite ambiguous and leaves room for interpretations.

It is extremely difficult to determine from the start what a site will provide a user-friendly experience. Each domain has its profile or its potential client profiles, and each user can react differently to the communication elements of the site. That's why there is no universal recipe after which the perfect site is prepared. However, experience has made us identify two basic principles, generally applicable to the "modern" site:

  • Simplicity: today's user behavior is characterized by a lack of patience. The amount of information circulating online is so great that the user has somehow learned to be very selective and not "dig" a lot to deepen the information that interests him. If it fails to find easy details, it quickly moves to another, more "friendly" source. The "Perfect Site" must have a simpler structure so that the user makes the minimum effort to reach the desired information.
  • Help: If the site's concept and information determine it to find support for solving a problem, the user will consider the site as a successful one. Design, structure and texts form a complex system that has to guide the user to a viable solution. After all, he did not arrive on the site by chance, but most likely on the search engines, so he is very likely to be directly interested in the site's commercial object.
These two principles are widely accepted by web designers who have adopted an almost universal website concept that unifies the user experience regardless of the field, leaving very few specific elements to make a difference.