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What are negative keywords?

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Filme Online

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Negative keywords are a core component of a successful keyword list. Adding a negative keyword to your ad group or campaign means that your ads won't show for search queries containing that term. By filtering out unwanted impressions, negative keywords can help you reach the most appropriate prospects, reduce your cost-per-click (CPC), and increase your ROI.


# Example

The negative keyword –free trial would prevent your ads from showing on any search queries containing the terms free and trial. It wouldn't prevent your ads from showing on variations of these terms, however. It also wouldn't prevent your ads from showing on search queries that only contain one of the terms.

For instance, the search queries one-day trial and free test could trigger your ads, while free one-day trial could not.


# How to use

The process to add negative keywords to your ad group is just like adding any other keyword. The only difference is that you put a negative sign (–) before the term. You can also add negative keywords at the campaign level.

The Keyword Tool and Search Query Performance report are two great ways to find potential negative keywords for your ad group.

Watch the 'Negative Keywords' video to learn more about choosing the right negative keywords and why they're important to your AdWords account.



Source URLs : https://support.google.com/adwords/answer/2453972?hl=en
 

Roversin11

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Negative keywords are any terms or phrases that you add in your account for which Google will not serve your ads. These negative keywords are added to refine traffic, improve relevancy, etc.
 

websky19

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Example: when you add "free" as a negative keyword to your campaign or ad group, you tell AdWords not to show your ad for any search containing the term "free." On the Display Network, your ad is less likely to appear on a site when your negative keywords match the site's content.
 

aishamalvi

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A type of keyword that prevents your ad from being triggered by a certain word or phrase. Your ads aren’t shown to anyone who is searching for that phrase. This is also known as a negative match.
For example, when you add "free" as a negative keyword to your campaign or ad group, you tell Google Ads not to show your ad for any search containing the term "free." On the Display Network, your ad is less likely to appear on a site when your negative keywords match the site's content.
 

linneasandel

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#9
This is quite an interesting post to read... Well, a negative keyword prevents your ad from being triggered by a certain word or phrase. Thanks for sharing this post with us and waiting for another one....
 
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