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What consumers actually want?

Spooky

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#2
People have an insatiable desire for content that stimulates. This content also brings consumers to new brands.

67% choose to engage with videos for entertainment.
54% reported the value of content isn't lost to cunsumers even if it is sponsored by a brand.
54% also go to videos to learn how to use a product.
35% would register with a brand and share basic personal info in exchange for free, compelling content.

Choice is paramount
26% said they would probably click on an interactive ad if it allowed them to choose between two videos based on their interests.
19% would likely click on a short video ad that plays after they view another piece of content.

The consumer doesn't want to be intruded upon
With online ads popping up everywhere, 48% of consumers report feeling affected by advertising on a daily bases. 60% say they are likely to click through a remarketing ad online.

Consumers prefer mediums that stimulate human interaction and provide visual components.
TV is still consumer's main source of news and current events, but digital chanels are catching up.
57% said TV is their primary source for news.
51% said social media was theirs.
Sadly for newspapers, only 34% fount print most valuable for news.

Virtual reality
Most consumers are seeing virtual reality implemented as entertainment, but this can be the gateway into other application areas.

36% said they see virtual reality as useful for education purposes, such as virtual classrooms.
31% would use it for travel.
16% see the benefit for virtual training programs or product testing.

Business are also taking note of the video shift
Video is quickly becoming the most prominent way for business to communicate key info to employees and customers.
 

silverwk

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#3
People have an insatiable desire for content that stimulates. This content also brings consumers to new brands.

67% choose to engage with videos for entertainment.
54% reported the value of content isn't lost to cunsumers even if it is sponsored by a brand.
54% also go to videos to learn how to use a product.
35% would register with a brand and share basic personal info in exchange for free, compelling content.

Choice is paramount
26% said they would probably click on an interactive ad if it allowed them to choose between two videos based on their interests.
19% would likely click on a short video ad that plays after they view another piece of content.

The consumer doesn't want to be intruded upon
With online ads popping up everywhere, 48% of consumers report feeling affected by advertising on a daily bases. 60% say they are likely to click through a remarketing ad online.

Consumers prefer mediums that stimulate human interaction and provide visual components.
TV is still consumer's main source of news and current events, but digital chanels are catching up.
57% said TV is their primary source for news.
51% said social media was theirs.
Sadly for newspapers, only 34% fount print most valuable for news.

Virtual reality
Most consumers are seeing virtual reality implemented as entertainment, but this can be the gateway into other application areas.

36% said they see virtual reality as useful for education purposes, such as virtual classrooms.
31% would use it for travel.
16% see the benefit for virtual training programs or product testing.

Business are also taking note of the video shift
Video is quickly becoming the most prominent way for business to communicate key info to employees and customers.
Thank you! That's what I was looking for :)
 
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