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What is Google FRED and why it created an earthquake in SEO world


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Because Google is an expert in keeping you secret any kind of update on search algorithms, the idea of such a change has emerged as a result of significant fluctuations in positions. Declines of up to 50% have been reported but also substantial increases. It was a small earthquake in the world of SEO. SEO agencies around the world have reported major changes in the visibility of their customers and implicitly in their organic trafficking.

The first hypotheses were linked to the quality of the links. Nothing new or abnormal for SEO. In the Google's Quality Rater Guideline, all aspects of what are poor quality or even spam links and how they can affect your positions in the SERP.

Nearly two months after this update, based on the analyzes made, it was possible to conclude that indeed, Google has again tracked poor quality links and downgraded the sites that tried to manipulate the positions of the SERP.

The first major update to "hunt" spam sites was Penguin and was released in 2012. The stated goal was clear: removing spammy links that influenced search results and improved user search experience. The process continues today and Google is getting better and better at identifying spammy or paid links.

If the update was strictly linked to the link, Fred - as he was called, was much more complex and focused at the same time on three important aspects:

  • "Thin" and/or poor quality content
  • Spam and poor quality links
  • Aggressive ads that affect users' browsing experience
Why are sites with poor and poor content affected?
Google is a search engine and its main goal is to provide those who use relevant results. Regardless of the topics searched for, Google has to come up with results that are as close as possible to the interest of users so as to provide them with valuable information that can truly be used.

Going forward with this idea, websites that offer poor content to users and do not bring added value from this point of view, have been and will be from now on, underprivileged. What should be mentioned is that when we discuss content on our own site, we need to consider the following essential aspects of SEO optimization onpage.

  • Quality content must be primarily original
  • Content can also mean a large variety of products (specific to online stores)
  • The content also covers articles on company blogs.
  • Content to be relatively new. The world is changing, the content must keep up.
  • Content must be created consistently
Aggressive ads that affect users' browsing experience
This is generally the case for blogs, news sites, and generally content sites that live in advertising. Also with the thought of users, Google is trying to offer them superior browsing experiences and launches a clear message through the FRED update: readers are at the forefront and should not be interrupted with dozens of commercials.

We all have seen how frustrating it is to open an online news page and have to close two huge banners that block your content and then scroll to read the material you want.

Google updates have already become a constant in the SEO industry. Whether we like it or not, periodic change of search algorithms is normal and is consistent, in my view, with the evolution and continuous emancipation of the consumer.

I'm not sure if Google changes us, or we change it. But what I know with certainty is that we all want more relevant results from search engines.

This goal can be attained by Google, precisely through these ranking updates and on the other hand by SEO optimization agencies together with our customers through sustained and constant efforts to increase the quality and relevance of the site in general.

Did your site has been affected by these two updates? What recovery strategy do you think to address?