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What is Link Building and Why Does it Matter?

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Among the major ranking factors, backlinks play a significant role in helping Google understand ho others view your site.
Utilizing different tactics to increase the likelihood of another website (that are niche relevant and credible) to link back to you is what is coined as link building. These days, search engines not only look at the number of links pointing to your site, but more so the quality and relevance of the sites that have linked to you.

What does Building Links do for you?
• Earning high-quality will help increase your search engine rankings, which results in more organic traffic to your site.
• These new visitors will be interested in your content and the value proposition you are offering them.
• Ultimately, new traffic will bring you more conversions and, therefore, more sales and returns on your hard work.

Link Building Ranking Factors
It’s important to understand these factors because they give you insight into how you should structure your link building strategy. Knowing how and why certain links work helps you understand the hows and the whys behind choosing which backlinks to pursue.

Ranking Factors Affected by Your Backlinks
1. Domain age

Older domains will generally have more authority and thus more value. Backlinks you receive from domains older than 10 years can carry more weight or link juice. Additionally, if you have an aged domain you can have an advantage over newer domains in their infancy.

2. The number of Referring Domains
Today, the number of different domains linking to your site is one of the major ranking factors. In short, the more websites linking to you, the more authority you will have.

3. Links from different C-Class IPs
Earning links from different IP addresses showcase a wider and more natural profile. Backlinks from the same C Class IP can raise red flags.
IPs are split into lettered sections, like so: AAA.BBB.CCC.DDD. So a link from a website with this IP address 63.65.208.177 is in the same C Block as this IP address 65.64.204.14.
Having too many links from the same IP is one-way black hater’s used to and still try to manipulate links and rakings.

4. Links from Different C-Class IPs
This is the full count of your backlinks (even ones from the domain). This number is also taken into account.

5. Backlinks from .gov or .edu Domains
Reason why? More likely not a domain with the extension .gov or .edu is a government organization or an educational institution. Both have a lot of authority and therefore a lot of value.

6. The Linking Page’s authority
As previously mentioned, the authority of the pages that link to you is an important factor as well. This is measured by Moz’s Page Authority score.

7. The Linking Page’s Authority
One more broad scope, the authority of the overall domain also plays a factor. This is also measured by Moz using their Domain Authority score.

8. Author Byline Guest Post.
When you write guest post for other websites, they will generally give you a boxed description at the bottom of the article for a brief biography of you with a link back to your website.
Be careful, using these links alone can be a slippery slope. Links within the content are better. (see #12)

9. Links from a Domain’s Homepage
If the backlink comes from a domain’s homepage, it will carry more value than a link from a deeper internal page.

10. The value of Nofollow Links
While you will find plenty of people on both sides of the fence here, nofollow links can help balance out your profile and make it look more natural than spammy. Besides, they still bring you referral traffic which is just as important, if not more!

11. Diversity of Links
You’ll want your backlinks to come from multiple types of sources like guests posts, editorial, organic mentions, resources, etc. Too many from one source can result in raising red flags.

12. Links within Content
You will find that backlinks given to you within the context of a web page are more valuable than one that is placed or in a blank space or in a unnatural location. These are also called contextual links.

13. Anchor Text in your Backlinks
The anchor text provides a description of the backlink. Using a relevant and keyword focused term (with variety) can add relevance to the link’s importance.

14. Link location
The location of where your backlink is on the referring page’s content also matters. In short, links, in the beginning, are more valuable than those near the end.

15. Reciprocal links
Refers to a link exchange between your website and another where they link to you and you link to them. Too many of these can raise red flags that you are simply telling other websites ‘’hey if I link to you, will you link to me?’’ Don’t do that.

16. Relevancy of links
Any smart link strategy will seek out relevant links. You want your links coming from sites in your niche, not from someplace completely unrelated. A backlink should be relevant in order to benefit the readers and search engines who follow it to your site.

17. Overall Page Relevance
In addition to the point above, the Hilltop Algorithm states that a referring page’s content should also be relevant to the content on the page they are linking to on your site.

18. Keywords in The page’s Title
A link that comes from a page using similar keywords in their title as your page is important. Google calls this Experts linking to Experts. It shows that they are linking to you because you have addition information on that page relevant to the subject at hand.

19. Poitive Velocity
While it is hard to define the ideal link velocity, this metric refers to the rate at which your site is receiving new backlinks. You want activity, but no so much that it looks like you are trying to spam the system. Maintaining this metric will give you a SERP boost for sure.

20. TrustRank of the referring domain
The level of TrustRank referring site has will directly affect the quality of their backlinks to you. This metric measures the reliability of a site (a low rank indicates spam).
 
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