SMO is stands for Social Media optimization, It has more expensive to gain the promotions in different angles in Web. And it is an process of increasing the awareness of a product, brand or event by using a number of social media outlets for publicity.
Social Media Optimization is, in fact, the motivation of users to share the content of the site and contributing to increased social media traffic.
With Social Media Optimization, you can:
1. Increases traffic to your site / blog
2. Increases visibility of content
3. Grow your brand, and more.
For that you need to:
Embed the "Like", "Tweet" buttons, etc., and other widgets for social networks, if it is necessary.
You have to determine users to interact with the site - initiate polls, install a comment plugin, communicate and respond to comments.
The popularization and promotion of a site using SMO is much more effective. You can make a user that comes from a social network to feel in his usual environment and have the opportunity to distribute the content on his site, subscribe to a brand and get useful information.
Social Media Optimization is the methodization of social media activity with the intent of attracting unique visitors to website content. SMO is one of two online methods of website optimization; the other method is search engine optimization or SEO.
SMO is similar to serach engine optimization in that the goal is to generate traffic for a website. social media optimization refers to optimizing a website and its content in terms of sharing across social media and networking sites.Types of social media involved include RSS feeds,Social books and bookmarking sites, as well as Social Networking sites, such as Twitter, Google+, Facebook and video and Blogging sites.