Why Use PPC and SEO to Promote Your Online Store


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Many companies see SEO and PPCs as opposing marketing strategies and, as a result, focus either on one aspect or on the other. Online stores, on the other hand, can not afford to make this mistake. Although SEO and PPC are very different, both models are crucial to the growth of an eCommerce company.
To find a balance between these two marketing elements, you must first understand the advantages and disadvantages of each strategy.

PPC - Short Term Solution
PPC is a form of paid ad. The amount you pay for each prospective advertiser is determined by a large number of factors such as the keyword, geography, competition, traffic, and so on. The most popular networks that support PPC campaigns are search engines (like Google, Bing) and social media platforms (e.g., Facebook).
- The results are predictable
- You set your budget
- PPC campaigns are agile
- Announces with images
- The results can be expensive
- PPC has temporary effects
- The growth potential is limited

SEO - Long Term Solution
SEO (search engine optimization) is the process by which you modify your online store to become more visible in search engines. Being more easy to find on Google, the site will attract more organic traffic. Like PPC, SEO campaigns come with positive and negative aspects:
- The return on investment is excellent
- Optimizing Visitor Experience
- You're promoting your brand
- Effects resist over time
- The results are not immediate
- SEO optimization requires expertise
- Algorithms can change unexpectedly